Hologram Industry News

Diesel’s an Italian fashion companies is known for their controversial advertising campaigns. During the launch of their latest collections in Florence, Italy Diesel added holographic image which mingle with the models on the catwalk.� It is� first time that holograms have been projected along a traditional catwalk. The images are aqua themed, with turtles lazily swimming around and even a shoal of fish who turn into a model.�
Source: http://www.darjanpanic.com/media/diesel-makes-a-holographic-fashion-show/

A team led by Professor John Watson of Aberdeen University’s department of engineering has developed the world’s smallest underwater holography camera, the eHoloCam.
As per sources the camera is going to be very useful for marine biolgists & engineers.
Watson said. Holography is important to marine biology because it allows researchers to see plankton or other organisms in relation to each other and the particles of silt and organic matter surrounding them.
‘A straight photograph, even a stereo photograph, loses the parallax information, so you can only know where an object is; it can’t tell you anything about its relationship to anything else. It’s that spatial information which is very important to marine biologists and workers in other fields as well,’ Watson said.
http://www.scenta.co.uk/Engineering/1701377/sea-view.htm

Pira has recently published a market intelligence report on the use of holograms in packaging.� Based on a major survey of hologram manufacturers and brand owners (Western Europe, Eastern Europe, North America, South America, Asia and Africa) this new report is said to be the first to measure and forecast the fast-growing brand protection and brand decoration markets for holograms. Over 50 tables and figures of new primary data explain which applications, end-use sectors, hologram types and geographic markets will show the highest levels of growth and offer the most opportunities to hologram manufacturers. Expert analysis pinpoints the key market drivers and trends and assesses their impact.
Source:http://www.indianprinterpublisher.com/aug/packaging/2003/packaging%20bulletin%20feb03.htm

The Orissa State Excise Department has decided to use Hologram on their liqour excise labels.�
For further� information can be obtained from state government website : www.orissagov.nic.in

BP Air, the division of international fuel company BP that supplies the aviation industry with fuel, is planning to use a new hologram dubbed the Water Detector to test for free water in aviation fuel. The hologram, developed by UK-based Smart Holograms, changes image and brightness when in contact with water.
Source:http://www.intertechpira.com/blog.asp?step=3&blogID=83

Liti Holographics has developed a revolutionary means of visual image creation via New Generation Holography, for application within the retail signing, merchandising, and point of purchase environments.
Liti Holographics’ revolutionary New Generation Hologram System captures, processes, prints and replicates full color, high-resolution, three-dimensional images. And, unlike any holograms you’ve ever seen before, New Generation Hologram images project off the surface of the film, with up to five seconds of animation and a 120-degree view zone.
Datasource:http://www.litiholographics.com/products/products.htm

Shri Kamal Nath, Union Minister of Commerce & Industry, has launched the e-filing of Patent & Trademark applications, at a function organised by the Department of Industrial Policy & Promotion (DIPP), here today.
With the launch of e-filing facilities the Minister stated that applicants can file their patent and trademark applications from anywhere in the world at any time at their convenience through Internet. Payments can also be made through the Payment Gateway of authorised bankers, which would save time and money and the hassles involved in visiting and filing the applications in the offices.
Source:www.informationmadness.com/cms/

According to a report by the US National Research council hologram is recognized as a measure to fight banknote counterfeiter. According to the report Holograms are worldwidely used� by more than 90 issuing authorities on nearly 250 banknote denominations.
According to the two-year study, the widespread availability of digital imaging and printing technologies has led to significant increases in casual counterfeiting, suggesting that dramatic changes might be appropriate in the way the United States designs and produces currency.
Source: http://www.securitypark.co.uk/security_article259728.html

LG Electronics India today announced the launch of its 3D monitor on 17th July, 2007.
The� “3D monitor is a remarkable combination of quality and technology and is so advanced that the LCD monitor is capable of constantly displaying the same image for 7 years operation without any change in color or display quality.
With the remarkable 3D technology, LG has made it possible for consumers to experience the power of three dimensional images without using 3D glasses, the effect is that of watching a hologram movie wherein the images seem real and appear to “pop” out of the screen.
Source:http://www.indiaenews.com/pressrelease/20070717/61182.htm

Bank of Scotland will begin issuing a new series of banknotes in the Autumn. The series - the first new complete set of notes issued by Bank of Scotland since 1995 - will feature the common theme of Scottish bridges, including the magnificent Falkirk Wheel.
Some new security features have also been added to the new design. These include a metallic security thread embedded in every banknote, which contains the numerical value of the note and the note’s bridge image. A new hologram and foil patch has been introduced on the front of the £20, £50 and £100 notes, which features the Bank of Scotland logo and the numerical value of the note. Other banknote issuers, like Bank of England, have introduced the same kind of feature.
Source: http://www.waterscape.com/news/nid979