Auto Piracy Problem & Solutions
28 07 2009When it comes to intellectual property theft and piracy, most people think of movies and high-end handbags- but what if the brakes on your car were fake? Clearly, the auto parts industry has a piracy problem. The FBI estimates that the auto industry loses $12 billion in annual sales due to counterfeiting. China accounts for $9 billion of counterfeit auto parts loses. Counterfeit Auto Parts is the selling of unauthorized parts to be used in repair and maintenance of an automobile.
What are fake parts?
Virtually every automotive part has turned up in counterfeit trade, including windshield glass, brake fluid, brakes, headlights, taillights, emissions components, tires, belts, hoses, alternators, sheet metal and suspension parts. The extent of it being that an entire car was copied, manufactured and sold not as a Chevy but as a “Chery QQ,” with plans for export. What’s different now is the sophistication of the industrialization taking place in emerging economies while manufacturing in these areas has developed, the concept of intellectual property has not.
What Should Be Done?
Manufacturers should create a team that focuses on anti-counterfeiting strategy. This should include registration of trademarks and copyrights, and strategy for enforcement of intellectual property rights. Also, anti-counterfeiting technology should be employed, to ensure that genuine products are readily identifiable. Use of various markings and anti-theft devices (holograms, RFID tags, etc.) is essential, that would distinguish a genuine product from a fake one…. more
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