David Beckham appeared as hologram for Adidas

13 10 2007

In 1982 Hershey Corp was the first company to use hologram as a device for promotion of their chocolate confectionary.� Since then hologram are used by companies for the promotion due to its eye catching, dramatic and attention grabbing features. Earlier in this year Diesel done a holographic fashion show in Italy, US President Al Gore appeared as a hologram in Tokyo to promote his Live-earth concert. The All-Ireland Hurling championship also used the hologram to raise the profile of the game and engage hurling fans.

Now David Beckham appeared live on stage at the Adidas Press Launch for the London Olympics 2012 in the form of a hologram, as Adidas unveiled its £100 million sponsorship deal with London 2012.
Source: http://www.eyeliner3d.com/david_beckham_hologram_adidas_olympics_2012.html
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