Hologram Industry News

De La Rue Holographics has been awarded a contract by Copyright Promotions Sport (CPS) to provide a highly secure brand authentication solution for The Football Association (The FA) enabling it to track and manage the England 3 Lions brand once it has been licensed.
The England Three Lions Crest is considered to be one of the most valuable sporting brands, not only in the UK but across the world. De La Rue will deliver a brand licensing solution, within the UK and Europe, incorporating a highly intuitive hologram with a secure online track and trace system. The FA’s own holograms will be originated and manufactured in a fully integrated production site in the UK then shipped to licensees and applied to hang tags and packaging of all England merchandise.
De La Rue’s solution will mean that The FA’s brand is protected against the threats from counterfeit, grey market diversion and piracy. Consumers will also benefit as they can instantly recognise and select authentic products in a climate where there are many companies seeking to produce counterfeit products in an attempt to lure consumers into buying unofficial merchandise.
More info:
http://www.delarue.com