SmartAds Jeopardise Digital Print & Direct Mail
9 07 2007Analysts are suggesting that the shape of the direct mail and marketing sector could be soon be changing forever due to a new technology introduced by Yahoo!.
The internet-based company is targeting adverts at a user’s web browser based on the individual’s preferences, demographic, location and search criteria.
Although in the past, the internet advertising industry has developed to enable pop-up adverts to appear where geographically relevant, this ‘SmartAd’ technology will be the first to target users by correlating numerous sources of information. Yahoo! awaits a reply on the patent on its technology later this week.
