Use of hologram for promotion

18 07 2007

Toyota launch a 3D Hologram projection at Blue water Shoping Centre.
It was the largest virtual 3D video hologram ever to appear in a single unit retail outlet-the projection of a full size Toyota Auris family car spinning mid air, complete with a life size human test drive.
The toyota holographic projection is based on the Pepper’s Ghost principle using an ‘invisible’ Eyeliner for foil projection screen.
For complete story please see the datasource.
Source:http://www.musion.co.uk/pdf/toyota.pdf


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