Holographic Pack for Lambert & Butler
14 05 2008Imperial Tobacco has developed a special edition holographic pack of Lambert & Butler to mark the cigarette marque’s 10 years as the UK’s biggest FMCG brand.
Hologram pack
Iain Watkins, trade communications manager at Imperial Tobacco, said: “To stay at the number one spot for ten years is no mean feat and to mark this achievement we have launched special edition holographic packs.
“It is also the first time a registered hologram has been used on a tobacco product, setting a new standard for product packaging.”
Source: www.ihma.org
Similar Stories:
Cards that Sparkle
Cigaronne
If Ian Watkins thinks that this is “the first time a registered hologram has been used on a tobacco product, setting a new standard for product packaging.” then he should get out more and find out what is happening in his industry (especially if he is the Trade Communications Manager at Imperial Tobacco) - he should know that there are several other brands with registered holograms on them, the first ones appearing in the the mid-1990’s are still going strong after 15 years.