Hologram Industry News

When it comes to intellectual property theft and piracy, most people think of movies and high-end handbags- but what if the brakes on your car were fake? Clearly, the auto parts industry has a piracy problem. The FBI estimates that the auto industry loses $12 billion in annual sales due to counterfeiting. China accounts for $9 billion of counterfeit auto parts loses. Counterfeit Auto Parts is the selling of unauthorized parts to be used in repair and maintenance of an automobile.

What are fake parts?
Virtually every automotive part has turned up in counterfeit trade, including windshield glass, brake fluid, brakes, headlights, taillights, emissions components, tires, belts, hoses, alternators, sheet metal and suspension parts. The extent of it being that an entire car was copied, manufactured and sold not as a Chevy but as a “Chery QQ,” with plans for export. What’s different now is the sophistication of the industrialization taking place in emerging economies while manufacturing in these areas has developed, the concept of intellectual property has not.

What Should Be Done?
Manufacturers should create a team that focuses on anti-counterfeiting strategy. This should include registration of trademarks and copyrights, and strategy for enforcement of intellectual property rights. Also, anti-counterfeiting technology should be employed, to ensure that genuine products are readily identifiable. Use of various markings and anti-theft devices (holograms, RFID tags, etc.) is essential, that would distinguish a genuine product from a fake one…. more

For complete article, download auto-piracy-problem-solution.pdf

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IN ABOUT four months from now,new vehicles rolling on to the Capital’s roads will have special number plates. The new tamper-proof high security registration plates (HSRP) will make duplication difficult,and act as a deterrent against theft.

Beyond proposal Senior Delhi government officials said a draft proposal has already been prepared. “We are about to hire a consultant.The consultant will suggest how we can actually implement it,” said a senior Delhi government official not authorised to speak to the media.

The new plates will initially come only with new vehicles. Later, old vehicles will also have to replace conventional number plates with these.

Tobe fixed onto the vehicle’s body with special snap locks, the new plates will have a special code — unique for each vehicle — embossed on them along with the registration, engine and chassis numbers.

Made of aluminium, each plate will be protected against counterfeiting by the application of a chromium-based hologram. Any attempt to remove the number plate will break the snap lock, making it impossible to replace by anyone other than the authorised agency.

Introduction of these plates was first mooted about a decade ago. The project, however, was delayed due to lack of prepa ration at various levels. The Supreme Court, in its order in May 2009, has also extended the deadline for all states to implement these plates by another three months.
Source:www.hindustantimes.com

Lucknow: Following the Uttar Pradesh Cabinet’s approval for implementing the high-security number plate scheme for motor vehicles in the state through public-private partnership, the state government has invited global tenders for the job. It has also arranged a pre-bid conference of manufacturers and vendors on February 7 in Lucknow.

With the total volume of work estimated to be close to Rs 600 crore, the scheme is likely to see most of the 18-odd players, who have been approved by the Centre, attending the conference.

Speaking to The Financial Express, sources close to the development stated the bidding process is likely to be completed by May and the scheme will be started from June this year.

“While all new vehicles, both two and four-wheelers, will have to come equipped with these sophisticated number plates, the job of getting all existing and old vehicles fixed with the new high-security number plates will be completed within two years from the date of implementation of the scheme.”

The scheme, it may be mentioned here, has had a chequered past. After being notified by the ministry of shipping, road transport and highways, the High Security Registration Number Plates (HSRNP)-billed as one of the best anti-theft system for vehicles-underwent many litigations and finally, the Supreme Court gave its go-ahead in May last year.

Now, almost seven months later, the Supreme Court has asked the Centre, the states and the Union Territories to work out the modalities for the implementation of the Centre’s decision to make it mandatory for all vehicles to have high-security registration plates.

The Apex Court said the use of stolen vehicles to commit crimes, especially terrorism-related offences, could be controlled to a large extent by implementing the HSRP scheme.

However, only a handful of states have started conforming to the new system, namely Rajasthan, Karnataka and Meghalaya. “The tamper-proof number plates will sport a uniform font and a unique hologram that cannot be counterfeited and will display the vehicle registration number along with other information such as the engine and chassis number,” an official stated.
Sources: The Financial Express

Download: Tender Document up-high-security-number-plate.pdf

After much debate and delay the Ministry of Shiping, Road Transport and Highways notified the introduction of High Security Registration Number Plates (HSRNP)-touted as one of the best anti-theft systems for vehicles-the ambitious plan will finally set takes off in six months.

From this november, these number plates are going to be mandatory and fiexed on all new vehicles. The new high security number plates will nationwide, sport a uniform font and a unique hologram that cannot be counterfeited. The new number plate will also be much more durable and would not lose its attibutes for five years. These number plates are estimated to cost about Rs 2500 per vehicle and cannot be easily removed and replaced.

With features like these, they are not easy to temper;
a) Embossed registration numbers as well as chromium hologram on the aluminium plates.
b) Unique laser numbering containing the alphanumeric identification of testing agencies and manufactures.
c) Rear registration numbers plates fitted with non-reusable snap locks to make them temper proff.
d) A third chrmoium-based registration plate in the form of sticker to be attached to the windshield. It will contain the number of the engine and chasis, along with the name of the registering authority. If tempered with, it self-destructs.
e) In front and rear registration plates, the letter “IND” in blue hot-stamped to the plates.
f) A retro-reflective film, bearing a verification inscription “India” at an inclination of 45 degrees.

Sources:
http://www.indianexpress.com/story/316275.html
http://economictimes.indiatimes.com
http://www.thaindian.com/newsportal/uncategorized/tamper-proof-number-plates-for-vehicles-soon_10046574.html
http://www.businessline.in
http://pcquest.ciol.com/content/Implementationstrategies/2005/105060201.asp
http://timesofindia.indiatimes.com/India/High-security_number_plates_SC_gives_govt_six_months/rssarticleshow/3023392.cms

BMW of North America is marketing the X6 as an entirely new class of vehicle. BMW is trying to catch people’s attention in a revolutionary way by utilizing hologram technology developed by the Dutch advertising firm, viZoo, a ten-foot long light-controlled area, the system will display a three-dimensional, interactive image of the X6 at four different locations in New York between April 21st and May 16th. The system is manipulated through a touch-screen mounted outside the display and allows participants to view the X6 from a variety of angles, check out the interior and get a run-down on the vehicle’s stats.
[Sources: BMW]