Hologram Industry News

FT. LAUDERDALE, Florida, June 23 ,2008 - InkSure Technologies Inc.a leading provider of covert machine-readable security solutions for the prevention of counterfeiting, fraud and diversion, and an important developer of RFID solutions, announced the appointment of Philip M. Getter as Chairman of the Board of Directors and Yaron Meerfeld as acting Chief Executive Officer. These management changes are designed to better align InkSure’s future growth in these rapidly expanding areas.

InkSure also announced that on June 16, 2008 Mr. Elie Housman resigned as CEO and Chairman of the Board but will continue as a Director. Mr. Housman contributed years of dedicated and inspired leadership to the Company through its early stages of technological and product development.

About InkSure Technologies Inc.
InkSure Technologies Inc., with its corporate headquarters in Ft. Lauderdale, Florida and its research and development center in Science Park, Rehovot, Israel, specializes in comprehensive, covert security solutions designed to protect high profile brands and documents of value from counterfeiting, fraud and diversion. The Company’s sales and marketing activities target a number of market opportunities, including financial, pharmaceutical, branded products, transportation, and government/institutional, on a global scale.
Additional information on the Company is available on its website at http://www.inksure.com.

Imperial Tobacco has developed a special edition holographic pack of Lambert & Butler to mark the cigarette marque’s 10 years as the UK’s biggest FMCG brand.
Hologram pack

Iain Watkins, trade communications manager at Imperial Tobacco, said: “To stay at the number one spot for ten years is no mean feat and to mark this achievement we have launched special edition holographic packs.
“It is also the first time a registered hologram has been used on a tobacco product, setting a new standard for product packaging.”
Source: www.ihma.org
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Holograms and RFIDs are the similar technologies used by companies as a method for anti-counterfeiting and brand protection. Now the two technologies are coming in a combo pack with double protection to prevent pirates selling counterfeits.

Hitachi with Toppan has launched the world’s first hologram-toting IC tag. The ‘ IC Hologram’ combines the two technologies with a view to making tracking and verifying the authenticity of a product as watertight as possible. Future applications are likely to include using it to secure batches of medicines, but for now it’s going to keep tabs on really important stuff like designer perfumes and handbags.

The hologram element is costly to fake without large-scale facilities, while the RFID data is encrypted and even more difficult to crack. On top of those, the sticker they are rooted to can’t be peeled off a product without breaking into pieces.

Trade in counterfeiting and pirated goods cost global economy $ 650 billion annually. Toppan says this is crucial as “tens of trillions of yen (£100 billion+)” are lost to counterfeiters every year. More importantly, it reckons it can scoop up ¥4 billion (£19 million) in annual sales of the stickers.
Sources: http://www.techradar.com/news/world-of-tech/future-tech/worlds-first-holographic-rfid-tag-252668

Wednesday: Created by HoMAI
Packaging is the dress code of any brand. According to wikipedia “Packaging is the science, art and technology of enclosing or protecting products for distribution, storage, sale, and use. Packaging also refers to the process of design, evaluation, and production of packages. Packaging is heavily integrated into our daily lives, we see it all around us, on everyday items such as chocolate bars and potato chip (crisp) packets. The main use for packaging is protection of the goods inside, but packaging also provides us with a recognizable logo, or packaging, we instantly know what the goods are inside. If you get it right, you are sure to impress all those who matter. In this age of cut-throat competition nothing cuts through the clutter like unique packaging. Not every good packaging idea comes with a price tag. A little creative thinking is all that is needed.

Now, Welcome to the new age of holographic packaging - The art of future dressing up of brand.

It’s not often that a simple design element can be so flexible in its use and so remarkable in its effectiveness.

The impact of holography on packaging is immediate, getting the attention of your customers and moving your product off the shelf. In this era the innovative use of holographic packaging has a proven track record of increasing sales.

Brach & Brock Candy Company projected a three-fold increase in sales using holographic packaging.

“Sparkling hologram bags that practically glow on the shelf to catch shoppers’ attention.” That’s how Brach & Brock Confections describes the packaging for its new Street Sharks Gummy Candies and Batman & Robin Fruit Snacks and Gummy Candy.”

An example: Blanton Whiskey added a hologram to its bottle and this led to an instant and increased sale .

The holographic packaging provides eye catching visual impact, authentication, and added value. In reality, all products are subject to counterfeiting. Hence proper holographic packaging on consumer goods serve an important way for brand protection.

In February 1999, when Colgate-Palmolive Canada decided to enter the whitening toothpaste market for the first time, it knew it had to capture attention quickly in a lively, competitive environment … and the Colgate name alone wasn’t going to carry the day. The company hoped to win over loyal users of competitive brands, and persuade even users of its own standard toothpaste to upgrade to its new brand, “Colgate Sensation.” As a late entry into the marketplace, it was likely to be facing an uphill climb. Colgate-Palmolive’s global headquarters in New York recommended using a holographic package to break through shelf clutter, grab consumer attention and establish the presence of the new product in the market.

According to Philip Durocher Director of Marketing “ We wanted to present the public with a premium package,A package that would reflect what people think their smiles should be like–sparkling and dazzling.”

Holographic packaging films are ideal for flexible or rigid packaging. In an already crowded marketplace, the ability of a product to get noticed due to the sheer packaging is an invaluable tool to retain and increase market share. Application of holographic packaging is already extremely diverse ranging from toothpaste packaging to chewing gum wrappers. Hologram packaging includes flexible packaging, board packaging, rigid box, pack packaging etc. There are several reasons why holographic packaging is becoming crucial in today’s context. Both the ethical and OTC environments demand better, more efficient packaging. There are many reasons which improves the usage of holographic packaging.

The advantages of holographic packaging are manifold:

Inherent security of holography against counterfeit
Customer perceives higher value addition
Greater & High impact at the point of sale
Enhanced aesthetics ensuring a Premium look
“According to recently published report by PIRA hologram types and geographic markets will show the highest levels of growth and offer the most opportunities to hologram manufacturers.”

Problems of packaging terrorism and product piracy are increasing. The use of holography is a cost-effective way of countering these which, at the same time, adds to the attractiveness of the pack. ACROSS THE whole range of packaging applications, there is no more creative or secure medium than holography.

Tunis, Tunisia (PRWEB) January 20, 2008 — La Griffe Internationale, the leading North African garment label manufacturer and Optaglio, an international hologram producer based in Britain and Czech Republic have joined forces to eliminate brand counterfeiting with holographic security. offer the ultimate anti-counterfeiting and authentication solution to the brand owners.

Optaglio’s high-resolution Multimatrix® holograms will now be integrated into the garment labels and hangtags manufactured by La Griffe Internationale. Multimatrix holograms — with their eye-catching visual impact — enhance brand awareness and increase marketing value of prestigious brands. In addition, they offer cutting edge anti-counterfeit security features, ranging from general public recognition, to inspector-oriented hidden features, to forensic features which can only be identified with specialized equipment in laboratory conditions.

Sources: http://www.prweb.com/releases/2008/1/prweb634101.htm

Popular handbag brand Radley are planning to use new anti-counterfeit technology to stop people selling fake versions of their Autumn 08 range. The brand, with it’s distinctive Scottie dog logo plan to use LCD technology to place a hologram type label in the back of each bag, featuring the dog logo, that will change from positive to negative when moved.
These extra security measures will feature the dog logo, that will change colour when moved so fakes can easily be spotted.
Radley, owned by equity firm Phoenix are on a mission to stop their bags being sold in the growing counterfeit market. They have successfully removed fakes from ebay, and are working with customs and trading standards to identify the culprits.
Sources: http://www.femalefirst.co.uk/lifestyle-fashion/stylenews/Radley-4226.html\

MILPITAS, Calif., Dec. 11, 2007 — JDSU will acquire American Bank Note Holographics Inc. (ABNH), a Robbinsivlle, N.J., maker of holograms for providers of cards issued by more than 20,000 financial institutions, for $138 million in cash and stock, the companies announced today.

ABNH, which has about 110 employees, American Bank Note Holographics, Inc. (ABNH) is a world leader in the design, production and marketing of security holograms that authenticate valuable documents and products. It will become part of JDSU’s Advanced Optical Technologies business segment. Its “holographic origination” technologies will be added to JDSU’s patent-protected portfolio of optical security products, JDSU said in a statement. The transaction is expected to be final in the quarter ending March 31, 2008, subject to regulatory and shareholder approvals.

JDSU, which makes communications test and measurement and optical products for numerous markets, said the acquisition will build its position in security technology for brand protection and enable it to expand into security for transaction card-based commerce and for product authentication and brand protection.
For more information, visit: www.jdsu.com

Penang, MALAYASIA: The Domestic Trade and Consumer Affairs Ministry will introduce a refined hologram sticker to be affixed to genuine VCDs, CDs and DVDs to combat piracy. According to Minister Datuk Shafie Apdal the introducing sticker would have better security features.
He said the hologram label, which has running serial numbers, would help the public identify original products from pirated ones.
For more details
Sources:http://thestar.com.my/news/story.asp?file=/2007/12/11/nation/20071211135642&sec=nation

De La Rue Holographics has been awarded a contract by Copyright Promotions Sport (CPS) to provide a highly secure brand authentication solution for The Football Association (The FA) enabling it to track and manage the England 3 Lions brand once it has been licensed.
The England Three Lions Crest is considered to be one of the most valuable sporting brands, not only in the UK but across the world. De La Rue will deliver a brand licensing solution, within the UK and Europe, incorporating a highly intuitive hologram with a secure online track and trace system. The FA’s own holograms will be originated and manufactured in a fully integrated production site in the UK then shipped to licensees and applied to hang tags and packaging of all England merchandise.
De La Rue’s solution will mean that The FA’s brand is protected against the threats from counterfeit, grey market diversion and piracy. Consumers will also benefit as they can instantly recognise and select authentic products in a climate where there are many companies seeking to produce counterfeit products in an attempt to lure consumers into buying unofficial merchandise.
More info:
http://www.delarue.com

SCT International, LLC, a holding company focused on security printing and brand protection, announced that is has� completed the acquisition of Sekuworks, LLC, effective August 31, 2007. Sekuworks uses patent pending and proprietary technologies to create brand protection solutions for its customers.
The Company is� amongst few� in world, providing the highest level of security and accountability to its customers which include some of the world’s most recognized brand owners.
Sources: http://www.counterfeit.com/main/news/detail/1010.html