Hologram Industry News

In 1982 Hershey Corp was the first company to use hologram as a device for promotion of their chocolate confectionary.� Since then hologram are used by companies for the promotion due to its eye catching, dramatic and attention grabbing features. Earlier in this year Diesel done a holographic fashion show in Italy, US President Al Gore appeared as a hologram in Tokyo to promote his Live-earth concert. The All-Ireland Hurling championship also used the hologram to raise the profile of the game and engage hurling fans.

Now David Beckham appeared live on stage at the Adidas Press Launch for the London Olympics 2012 in the form of a hologram, as Adidas unveiled its £100 million sponsorship deal with London 2012.
Source: http://www.eyeliner3d.com/david_beckham_hologram_adidas_olympics_2012.html
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Due to counterfeiting & brand piracy� German economy looses 20-30 billion Euros worth of turnover and about 70,000 jobs in 2006.� Association of Geraman Chambers of Commerce and Industry has launched a new “original-ist-genial.de” portal as one of step against brand piracy.� The portal will provides both theoretic and practical support. Among other things it provides free of charge downloads of a broad range of brochures such as that entitled “patents and trademark rights” (download).
Sources: http://www.just4business.eu/2007/10/new-portal-against-brand-piracy-launched/
http://www.original-ist-genial.de/

The hologram offers a perfect platform to bring this year’s Guinness Hurling campaign to life.� Guinness the company behind the promotion of All-Ireland Hurling Championship has unveiled a highly innovative hologram technology in order to raise the profile of the game and engage hurling fans.According to Pamela Selby, Brand Manager for Guinness “Hologram is eye catching, dramatic and attention grabbing and is sure to capture the imagination of public”.
Sources: http://www.barkeeper.ie/News_Item.asp?News_ID=959

Sleever International has introduced a new technology to help the wine and spirits industry to counter counterfeiting and forgery. The� Holosleeve is heat-shrink labels with integrated holograms will help the wine and spirits industry to counter counterfeiting and forgery. Accroding to the Sleever International the� technology could find application in the perfume, cosmetics and pharmaceutical sectors.
As per a report by� Organisation for Economic Co-Operation and Development (OECD), alcohol and beverages are among the most counterfeited articles in the world trade. Accroding to research� study by OECD, counterfeit and pirated goods across national borders may have amounted to US$200bn (€148bn) in 2005.�
Source: http://www.plastemart.com/plasticnews_desc.asp?news_id=10733&P=P

Worlwide companies are fighting with counterfeiting,� according to a survery� brand theft is the fastest growing form of commercial piracy in the world.
Brand theft occurs when someone copies a product’s brand or logo and sells it as their own. Pirated products are often cheaper and of lower quality.� Brand theft can ruin a company’s reputation because some copies are so perfect it is almost impossible for distributors and consumers to spot the difference.

Companies that don’t take measures to protect their brands against theft expose themselves to costly lawsuits because the pirated copies are so professional, it’s impossible to prove they are not their own, he says.

Brand-label protection provides a simple brand authentication, such as an intricate watermark or hologram, which is very difficult to reproduce. Today brand theft is becoming common as technology advances and it is dangerous to buy medicine and health products from unknown sources. People should buy reputable brands from reputable companies.
Source: http://www.stuff.co.nz/stuff/sundaystartimes/auckland/4167023a6497.html

CII takes a lead to form a National Committee of Intellectual Property Owners. This has been formed to address the Comprehensive needs of Intellectual Property Owners of India .It would emerge as a nodal committee which would strive towards making India a truly ‘IP Savvy Country’ encompassing IPR Policy, Protection & Enforcement issues in tandem with CII National� theme for 2007 -08 -� Building People, Building India.
Sourced From: Confederation of Indian Industry,� http://www.ciionline.org

PARIS, France- The International counterfeiting coaliation� received a 2007 global anti-counterfeiting award for its contributions to fighting fakes.� The ninth annual Global Anti-Counterfeiting Awards have recognised some of the “Big Beasts” of the international campaign against the trade in fake goods. The National Agency for Food and Drug Administration and Control (NAFDAC) of Nigeria has won the Public Organisation award for its inspirational fight to eliminate fake medicines in Nigeria; and the tireless enthusiasm of the Nokia Corporation in combating fakes in their industry and in the marketplace generally has also been recognised in the Company category. The Association award has been won by a relative newcomer to the scene: the Brand Protection Group - Lebanon for an exceptional organisation and media campaign
http://www.iacc.org/news/index.php#18

Worldwidely holograms are used as by pharmaceutical companies as a security product for their brand protection. The Holospot is new weapon against counterfeiting. A� holospot security mark is a multilayer label with a small data field containing several safety features.� �
Holospot is a self-adhesive polymer label with an information field of only a few square millimetres. It is firmly attached to the product and contains various overt and covert security features inscribed into the data carrier with a high-resolution laser. It is a protected technolgoy suited for high-security counterfeit protection and effective product tracing.
Source: http://medienservice.land-der-ideen.de/en/ms,58,0,article-64734.html

MOSCOW: A balmy Russian region famed for its lip-smacking watermelons introduced� a hologram copyright label for the fruit to guard against “fakes”.
“The hologram will be stuck on each watermelon sent outside the region and will confirm that the watermelons really have been grown in Astrakhan,” the regional administration said in a statement.
The label will carry a picture of a watermelon and the crest of Astrakhan, which depicts a jewel-encrusted crown and an oriental sword, symbolising the region’s proud history as an independent medieval kingdom.
“The hologram label … was developed to defend Astrakhan’s watermelons from fakes,” the statement said, referring to watermelons grown in other regions that are passed off as the Astrakhan fruit.
Watermelons are popular in Russia during the summer months, and vendors standing by piles of the fruit on city streets and country roads are a common sight.�
Source: http://uk.news.yahoo.com/oddlyenough.html�