Hologram Industry News

Mother Dairy has changed the packaging of its popular selling product – ghee. The new pack bears a contemporary look and reflects the changing Indian mindsets and lifestyle.

“Over the years, Mother Dairy, known for its long standing relationship with its consumers has been continuously fulfilling their demands in different parts of the country through a diverse range of quality products. To meet the changing needs of the Indian consumers, Mother Dairy endeavors to continuously innovate to introduce new products and better packaging. It is with the aim of keeping the ghee quality intact for the consumer to savour and enjoy the rich flavor and aroma, we are re-packaging it in superior style and design. It has been modified to give it a more contemporary look and feel”, says Dinesh Agrawal, COO-Dhara Division, Mother Dairy Fruits & Vegetable Pvt. Ltd.

The new pack incorporates design elements like printed and pasted inside liner, embossed Mother Dairy logo, Mother Dairy watermark on the blue background and a hologram, making the design less susceptible to imitation. Mother Dairy ghee is available in 500 ml and 1 ltr SKU in all major markets.

The International Hologram Manufacturers Association’s Excellence in Holography Awards has shown how innovation continues to push the boundaries for new holographic applications.

This year’s awards were presented at the dinner of the annual holography conference Holopack•Holo-print® in Budapest, Hungary in November. They recognise outstanding industry achievement and are presented to organisations who have introduced the most innovative or commercially viable hologram product or technique over the year.

The quality of entries was as high as ever with award winners demonstrating that ground breaking technology coupled with imaginative applications reinforces the important role holography plays, particularly in tackling anti-counterfeiting and authentication.

Holostik India Ltd has created a technique for using low optical density (OD) metalizing on holographic embossing without touching the sealing side of PVC, enabling blister packs to be produced with the hologram on the blister side, which won the ‘Innovation in Holographic Production ’ category.

This advanced hologram for blister packaging can save time and money in production as it does not require changes to the set up of existing packaging machines. Metalizing also enhances the barrier property of PVC blister film while a high temperature scratch proof coating on the hologram, which can be transparent or coloured, was also praised for its technical excellence.

A new holographic security film on polycarbonate (PC) from optical solutions provider JDSU, scooped the prize for the ‘Best Applied Security Product’. Holofuse™ is a laminate layer for PC ID cards, so it requires no additional card manufacturing stage, and the material bonds at the molecular level. It thwarts ID and passport counterfeiters because the holographic layer is integral and cannot be removed from the rest of the card.

Another development came from Specialized Enterprise Holography LLC, which has developed a new holographic security feature for potential ID and document applications among others. Its new T.I.G.R.A. (Transparent Interacting Gratings) security device won the ‘Innovation in Holographic Technique’ category following its appearance as part of the design of a special project dedicated to the famous Ukrainian scientist Ivan Pulyui, whose pioneering work contributed to the discovery of X-rays.

T.I.G.R.A. comprises two holograms, each partially demetallised in a pattern of lines, so that when these are mounted together they produce a dynamic moiré pattern. Control of the period and layout of the lines determines the moiré pattern, so that this can be part of the design of the seen image.

Decorative paper producer Hazen Paper won the ‘Best Origination’ Award for an eye-catching holographic calendar. The ‘Smooth Sailing’ 2009 calendar was recognised for its innovative use of advanced holographic technology combined with opaque and translucent inks to create high impact, visually striking imagery.

The potential use of holography in intellectual property protection was illustrated in a ground breaking project by Optaglio, which won the ‘Best Applied Decorative Product’. The company used holographic technology as an integral part of a publication featuring stories by young mid-European based writers. The publication, produced for Platform Culture Central Europe, uses tiny holograms to hold the complete works in nanotext together with the authors’ portraits.

The Brian Monaghan Award for Business Achievement was made to Dino Radice of Centro Grafico DG in recognition of his transformation of the company from an intaglio printer to a hologram and holographic substrate producer. This has been achieved not only by re-positioning the company but also through the installation of purpose-built equipment to enable Centro Grafico to become a highly respected supplier of films to surface-relief hologram producers.

Organised by the IHMA, the 17thannual Excellence in Holography Awards - sponsored by industry newsletter Holography News® - recognise outstanding industry success and achievement.

The awards go to those organisations that have introduced the most innovative or commercially viable hologram product or technique over the year.

Delegates from the worldwide holography community attended this year’s presentations at the 20th Holopack•Holo-print® conference, held - fittingly - in Budapest, the birthplace of the inventor of the hologram, Denis Gabor.

A display of products from the winners and runners-up was also on show at the conference, signalling the breadth and depth of the technology’s applications and commercial span.

Presenting the awards, outgoing IHMA chairman Philip Hudson, said: “Innovation and quality were again to the fore and congratulations to the winners for their outstanding contribution to the holographic industry over the past year. They have demonstrated the highest technical expertise to design and deliver extremely effective, eye-catching and cost effective holographic solutions which continue to push the boundaries.”

The winners and companies that were highly commended were each awarded a special holographic glass trophy, supplied by Hspace of Canada.

For additional information on the projects and photos, visit the website for the International Hologram Manufacturers Association (www.ihma.org).

List of Awards and Commendations

Innovation in Holographic Technique
Award: Specialized Enterprise Holography for Ivan Pulyui
Commended: Holostik India Ltd for Pisco Peru Plata

Innovation in Holographic Production and OEM Product
Award: Holostik India Limited for its innovative holographic blister packaging
Commended: Optaglio s.r.o. for OVMesh™

Best Origination
Award: Hazen Paper Company for ‘Smooth Sailing with Hazen Paper’ 2009 calendar

Best Applied Security Product
Award: JDSU for HoloFuse™
Commended: Holostik India Ltd for Vanali

Best Applied Decorative Product
Award: Opataglio for Platform Culture Central Europe
Commended: Wrestlemania 25th Anniversary Program Booklet

Brian Monaghan Award for Business Innovation
Award: Dino Radice, Centro DG S.P.A

Toronto, Canada, November 20, 2008; Technical excellence and innovative applications were the overarching themes of this year’s International Hologram Manufacturers Association’s (IHMA) Excellence in Holography Awards, which were presented at the conference dinner of the annual holography conference Holopack•Holo-print® in Toronto on Wednesday November 19.

The Brian Monaghan Award for Business Achievement was made to Umendra Kumar (Ukay) Gupta, the founder and CEO of Holostik India, the country’s first, largest and most diverse hologram producer. He is also one of the founders of the Hologram Manufacturers’ Association of India (HoMAI), serving as its first and current President. According to the IHMA, the Indian hologram industry owes much to his vision and energy and probably wouldn’t exist in its current vigorous form without his contribution.

The ‘Best New Holographic Product Award’ went to Liechtenstein’s U-NICA Global Security Solutions for its intraGRAM™ injection mould-embedded hologram.

Hologram Industries picked up the ‘Best New Holographic Technique Award’ for HOLO ID®, a new technique for reproducing an individual’s photo or other unique images as a photopolymer hologram on ID cards.

The ‘Best Industrial Award’ went to Sitech (Spatial Imaging Technology) for its new Fastrack™ system. A development of its Lightgate computerised origination system, , Fastrack enables dot matrix holograms to be mastered in a fraction of the time previously required, making it practical to originate very large masters and bringing the production of digital holograms in line with the fast-turnaround requirements of the print industry.

German hot stamping specialist Leonhard Kurz, together with design and origination partners OVD Kinegram, scooped the ‘Best Authentication and Security Award’ for their innovative Kinegram recolor® feature. This has been developed for use as a laminate in conjunction with a window or aperture in the banknote substrate, and provides fundamentally different, and unexpected, effects depending on whether the note is viewed from the front or reverse of the note.

A promotional hologram used by Imperial Tobacco to distinguish its Lambert & Butler brand from others won the ‘Best Promotion Award’. API Holographics and its sister company API Laminates created the new eye-catching hologram, featuring a ‘starburst’ visual effect, to ensure the Lambert & Butler brand stands out at the point-of-sale.

A holographic packaging concept developed by US firm Vacumet Corporation to ensure boxes of Hasbro’s Trivial Pursuit 25th Anniversary Edition stood out on retailers’ shelves in the crowded toys and games market was also highly commended.

A creative and production team from Toppan Printing, Hitachi Ltd and Hitachi Chemical Co Ltd walked off with the ‘Best Packaging Award’ for their innovative RFID Crystagram label. This is the world’s first combination of hologram and contactless integrated-circuit (IC) chip, and uses the aluminium of the metallised hologram as the antenna for the RFID. One facet of the hologram is that it can be demetallised, providing an intricate, customised design without any detriment to the antenna function. In addition, the Crystagram can have covert image elements, so creating a product authentication feature which combines overt, covert and traceability functions.

Organised by the IHMA, the 16th annual Excellence in Holography Awards - sponsored by industry newsletter Holography News® - recognise outstanding industry success and achievement.

The awards go to those organisations that have introduced the most innovative or commercially viable hologram product or technique over the year.

Delegates from the worldwide holography community attended this year’s presentations at the Holopack•Holo-print® conference. A display of products from the winners and runners-up was also on show at the conference, signalling the breadth and depth of the technology’s applications and commercial span.

Presenting the awards, IHMA chairman Philip Hudson said: “We have seen a record level of entries for this year’s awards.

“Innovation and quality were again to the fore and congratulations to the winners for their outstanding contribution to the holographic industry over the past year.

“They have demonstrated the highest technical expertise to design and deliver extremely effective, eye-catching and cost effective holographic solutions.”

The winners and companies that were highly commended each received as their award a handsome desk trophy in holographic glass, designed, produced and sponsored by Canadian-based creative holographic specialists Hspace.

The full list of this year’s awards and commendations for outstanding projects follows. For additional information on the projects and photos, please visit the website for the International Hologram Manufacturers Association (www.ihma.org).

LIST OF AWARDS AND COMMENDATIONS

BRIAN MONAGHAN AWARD FOR BUSINESS INNOVATION
Award: Umendra Kumar Gupta, Holostik India

SECURITY/AUTHENTICATION
Award: Leonard Kurz and OVD Kinegram for the Kinegram recolor® feature for currency
Commended: Optaglio and SFDI Czech Republic for the Czech Republic Road Tax Stamp 2009

PACKAGING
Award: Toppan Printing, Hitachi Ltd and Hitachi Chemical Co Ltd for the RFID Crystagram
Commended: Holography Industry JSC and the Smolensk Gemological Certification Center for their Certified Diamond Blister Pack ,

PROMOTION/ILLUSTRATION
Award: API Holographics, API Laminates and Imperial Tobacco for Lambert & Butler cigarette packs
Commended: Vacumet Corporation and Hasbro for the 25th anniversary edition of Trivial Pursuit

INDUSTRIAL
Award: Sitech for the Fastrack dot matrix origination system

NEW HOLOGRAPHIC PRODUCT
Award: U-NICA Global Security Solutions for the injection-moulded IntroGram
Commended: Optaglio for OVDot holographic microparticles

NEW HOLOGRAPHIC TECHNIQUE
Award: Hologram Industries and Hologram Industries Research for HoloID

About IHMA: The International Hologram Manufacturers Association (IHMA) - www.ihma.org - is made up of 90 of the world’s leading hologram companies. IHMA members are the leading producers and converters of holograms for banknote security, anti-counterfeiting, brand protection, packaging, graphics and other commercial applications around the world. IHMA member companies actively cooperate to maintain the highest professional, security and quality standards.

Imperial Tobacco has developed a special edition holographic pack of Lambert & Butler to mark the cigarette marque’s 10 years as the UK’s biggest FMCG brand.
Hologram pack

Iain Watkins, trade communications manager at Imperial Tobacco, said: “To stay at the number one spot for ten years is no mean feat and to mark this achievement we have launched special edition holographic packs.
“It is also the first time a registered hologram has been used on a tobacco product, setting a new standard for product packaging.”
Source: www.ihma.org
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