Hologram Industry News

Holograms and RFIDs are the similar technologies used by companies as a method for anti-counterfeiting and brand protection. Now the two technologies are coming in a combo pack with double protection to prevent pirates selling counterfeits.

Hitachi with Toppan has launched the world’s first hologram-toting IC tag. The ‘ IC Hologram’ combines the two technologies with a view to making tracking and verifying the authenticity of a product as watertight as possible. Future applications are likely to include using it to secure batches of medicines, but for now it’s going to keep tabs on really important stuff like designer perfumes and handbags.

The hologram element is costly to fake without large-scale facilities, while the RFID data is encrypted and even more difficult to crack. On top of those, the sticker they are rooted to can’t be peeled off a product without breaking into pieces.

Trade in counterfeiting and pirated goods cost global economy $ 650 billion annually. Toppan says this is crucial as “tens of trillions of yen (£100 billion+)” are lost to counterfeiters every year. More importantly, it reckons it can scoop up ¥4 billion (£19 million) in annual sales of the stickers.
Sources: http://www.techradar.com/news/world-of-tech/future-tech/worlds-first-holographic-rfid-tag-252668

The use of a projector to power the primary handset display opens up the possibility of holographic displays in the future. Samsung is developing a new technology to use optical projection displays inside mobile phones, instead of LCDs. This may soon enable cellphones with 3D holographic displays. Projection technology has become miniaturized enough to fit inside a handset, and Samsung has developed a “panel type waveguide,” a new refraction technology, that can distribute the light from these tiny optical projectors evenly across a mobile phone’s display.

Projection technology has benefits over LCD or OLED display technologies because the projection display can be scaled to any desired size (presumably by altering how the light is refracted onto the display), whereas an LCD or OLED display needs to be manufactured in a predetermined size.
Sources: http://gadgets.todaynominated.com/2008/02/22/samsung-phone-with-3d-holographic-projection-display/

University of Arizona optical scientists have broken a technological barrier by making three-dimensional holographic displays that can be erased and rewritten in a matter of minutes. A 3-D holographic image that can be updated and viewed without special glasses may soon find its way from a UA optics lab to operating rooms and battlefield command centers.

The holographic displays – which are viewed without special eyewear – are the first updatable three-dimensional displays with memory ever to be developed, making them ideal tools for medical, industrial and military applications that require “situational awareness.”

And what the entertainment and advertising industries could do with a lifelike image apparently appearing in thin air is anyone’s guess.
The unique component in this holographic system — a 4-inch-square glass-and-polymer display surface — is its ability to change, to be updated, rewritten, says Savas Tay, the lead scientist on this invention.
That holographic bird on your credit card can’t turn into something else every few minutes, but Tay’s display can take an image rendered in three dimensions — initially photographed or computer-generated — and display it on the display surface, followed by another and another.
The technology will be said. “Imagine that when you walk into the supermarket or department store, you could see a large, dynamic, three-dimensional product display,” he said. It would be an attention-grabber.
And no one yet knows where the advertising and entertainment industries will go with possible applications, Peyghambarian said. “Imagine that when you walk into the supermarket or department store, you could see a large, dynamic, three-dimensional product display,” he said.

“This is a new type of device, nothing like the tiny hologram of a dove on your credit card,” UA optical sciences professor Nasser Peyghambarian said. “The hologram on your credit card is printed permanently. You cannot erase the image and replace it with an entirely new three-dimensional picture.”

“Holography has been around for decades, but holographic displays are really one of the first practical applications of the technique,” UA optical scientist Savas Tay said.

Dynamic hologram displays could be made into devices that help surgeons track progress during lengthy and complex brain surgeries, show airline or fighter pilots any hazards within their entire surrounding airspace, or give emergency response teams nearly real-time views of fast-changing flood or traffic problems, for example.

And no one yet knows where the advertising and entertainment industries will go with possible applications, Peyghambarian

“Three-dimensional imaging techniques are already commonly used in medicine, for example, in MRI (Magnetic Resonance Imaging) or CAT scan (Computerized Axial Tomography) techniques,” Tay said. “However, the huge amount of data that is created in three dimensions is still being displayed on two-dimensional devices, either on a computer screen or on a piece of paper. A great amount of data is lost by displaying it this way. So I think when we develop larger, full-color 3D holograms, every hospital in the world will want one.”

http://www.eurekalert.org/pub_releases/2008-02/uoa-uo020508.php

CONTACTS:
Nasser Peyghambarian (520-621-4649; nnp@u.arizona.edu) Savas Tay (520-245-9722; savas.tay@gmail.com)
It updates 3-D images; may aid doctors
By Dan Sorenson
arizona daily star
Tucson, Arizona | Published: 02.11.2008
advertisement

Very soon holograms will be made in less than a minute. University of Arizona optical scientists have broken a technological barrier by making three-dimensional holographic displays that can be erased and rewritten in a matter of minutes. The work, which started about two years ago, was done in collaboration with Nitto Denko Technical Corp. and was funded by the U.S. Air Force Office of Scientific Research.

The holographic displays - which are viewed without special eyewear - are the first updatable three-dimensional displays with memory ever to be developed, making them ideal tools for medical, industrial and military applications that require “situational awareness.”

According to the sources the technology will be helpful in medical science. “Three-dimensional imaging techniques are already commonly used in medicine, for example, in MRI (magnetic resonance imaging) or CT scan (computerized tomography) techniques,” Tay said. “However, the huge amount of data that is created in three dimensions is still being displayed on two-dimensional devices, either on a computer screen or on a piece of paper. A great amount of data is lost by displaying it this way. So I think when we develop larger, full-color 3-D holograms, every hospital in the world will want one.”
Sources : http://www.eurekalert.org/pub_releases/2008-02/uoa-uo020508.php
Contact: Lori Stiles
lstiles@email.arizona.edu
520-626-4402
University of Arizona
hologram.pdf

Bergisch Gladbach, 16.01.2008 - Ten years after the first HoloProTM screen was developed and produced in Bergisch Gladbach, the time has now come for HoloProTM4. Pronova present their latest new HoloProTM4 at the Integrated Systems Europe Fair in Amsterdam. The new generation of holographic projection screens was created in the course of many years of research and development cooperation between pronova and the Cologne Technical College (Fachhochschule Köln). “The reduction of holographic optical elements to a diameter of 0.2 mm brings us into dimensions that are smaller than pixels on a computer monitor”, explains Martin Kischkoweit-Lopin, CEO of G+B pronova GmbH. The impressive result of this miniaturisation is an unprecedented richness of detail and a considerable improvement in colour neutrality, homogeneity and brilliance of projection quality. The number of HOEs was also exponentiated: in HoloProTM4, according to pronova, there are more than 200 times as many HOEs as in previous versions.

HoloPro™ is the patented solution for living projections on glass. HoloPro™ stands for “holographic projection screen“.

Sources: www.pronovagmbh.de

TOKYO, Jan 17, 2008 Dai Nippon Printing Co. (TSE:7912) will market a new hologram label that combines 3-D computer graphic images with microscopic lettering.

Branded products use hologram labels to prove their authenticity, but in recent years the technology of forgery has advanced so far that it is difficult to distinguish real hologram labels from bogus hologram labels just by looking at the 3-D CG image.

To help people identify real labels, Dai Nippon Printing will incorporate the word GENUINE in microscopic lettering into the hologram. The letters are drawn with a line width of only 50 microns and are technically difficult to print, but readily viewable using a magnifying glass.

Dai Nippon Printing will charge 5 yen apiece for orders of 2 million labels and hopes to generate revenue of 3 billion yen (US$28 million) with this business during the next three years.
Sources: http://www.tradingmarkets.com/.site/news/Stock%20News/997853/

Definition
Holographic Versatile Disc (HVD) is an optical disc technology which would hold up to 3.9 terabytes (TB) of information. It employs a technique known as collinear holography, whereby two lasers, one red and one green, are collimated in a single beam. The green laser reads data encoded as laser interference fringes from a holographic layer near the top of the disc while the red laser is used as the reference beam and to read servo information from a regular CD-style aluminum layer near the bottom. Servo information is used to monitor the position of the read head over the disc, similar to the head, track, and sector information on a conventional hard disk drive. On a CD or DVD this servo information is interspersed amongst the data.
source: www.wikipedia.org

Architect Sandro Graf von Einsiedel of Cologne, Germany, turned what could have been the banal, industrial chimneys of an inner city electricity plant into huge and vivid laminated glass ’sails’ that project multi-colored holographic images. They have now become a landmark in the city, reinforcing the corporate identity of his client in a spectacular way.

Von Einsiedel explained to LGN: “The three ventilation chimneys of the Transformer Station are made from triangular and square laminated glass panes of 1.2m x 0.9m. These panes consist of two lites of glass laminated together with a sheet of holographic film in between, held in place by slim aluminum fittings which are fixed to the outer side of a steel construction. The decorative, holographic display is entirely appropriate to the business park, dedicated to a new media such as electronic publishing, where the power station is located”.

All the colors of the rainbow

One side of the installation shows a stylized picture of an electricity bulb and the other side shows the letters GEW, the company logo of Cologne’s Gas Electricity and Waterworks municipality Architect von Einsiedel explained: “The holographic film, manufactured using a combination of computer technology and laser guns, reflects natural and artificial light and splits it up into all the colors of the rainbow. By designing pixels of 5 x 5cm with different angles of reflection, differently colored pictures are produced due either to the varying positions of the sun as it moves across the sky or as the spectator’s angle of vision moves.

Laminated glass offers protection and stability
“
Technical Director at laminator Glaswerke Arnold Werk II, in Merkendorf, Germany, Christian Irmscher, told LGN: “We used laminated glass since there was no other product that could provide 100% protection of the holographic film, offer optimal viewing of the hologram and keep the application waterproof. In addition, the lamination process gave the holographic film an even and stable layout; as a result, the film cannot slide out of place. The glass panels are kept in place with a metal construction. The 5mm annealed + 2mm PVB + 5mm annealed laminated glass solution has performed extremely well and there have been no problems whatsoever since its 1996 installation.”

Groundbreaking work with HOEs

Professor Helmut Muller of ILB at Cologne’s Polytechnic, who produced the holographic films and supervised the process of glass lamination, commented: “Our holographic displays are incorporated within laminated glass which protects the film, makes it easy to handle and – apart from regular window cleaning – keeps the holographic optical element (HOE) maintenance-free. The holographic display is also UV-stable, which is important for outdoor applications.As Architect von Einsiedel summed up: “The outdoor use of sensitive holographic film in such large panels is a world premiere and was made possible only through the protection offered by laminated glass.”
Sources: http://www.dupont.com/safetyglass/lgn/stories/1007.html

CREDITZ® Introduces Digital Promotional Currency Integrated with Mobile and Digital Signage at National Retail Federation (NRF) Convention in NYC.

Las Vegas, Nevada (PRWEB) January 10, 2008 — CEO America, Inc. (OTC: CEOA.PK), exclusive US licensee of CREDITZ® Digital Currency, today announced that it will be introducing its fully-integrated promotional currency, micro-payment and loyalty system at the National Retail Federation’s (NRF) Annual Convention in New York City, January 13 – 16, 2008.

NRF’s annual convention is the retail industry’s premier event, bringing together global retail leaders that are shaping the future of the industry and providing a showcase for business and technology innovation.

In addition to showcasing its highly-efficient micro-payment, mobile payment and virtual terminal system, CREDITZ will be demonstrating its integration with Provision’s 3D holographic digital signage system.

This revolutionary marketing concept will demonstrate a unique, integrated promotional system that features digital content, Provision’s innovative 3D holographic display with CREDITZ promotional currency that drives increased product sales. The program will demonstrate how the Provision/CREDITZ Digital Currency in-store promotional display system a) enhances how shoppers experience in-store merchandizing, b) incentivizes purchase behavior change and c) pays consumers promotional currency for that behavior.
Sources; For complete story,: http://www.emediawire.com/releases/CREDITZ/Digital_Currency/prweb614071.htm

Delhi:Hungama Mobile has joined hands with UK based Friend Media Technology to provide solutions to curb piracy. According to the company sources, the two companies will provide the software solutions by its latest technological innovation-eXpose. They will also offer customised software solutions for the media and entertainment industries that empower them to identify and control the use and misuse of their intellectual properties and brands.
Sources: The Hindustan Times