Cosmetics and Liquor Companies Assess Toppan Printings Holographic RFID Labels

5 11 2008

Description A Japanese importer of alcoholic beverages and a cosmetics manufacturer are reviewing Toppan Printing Co. RFID Crystagram label, which combines 2.4 GHz passive RFID tag and a unique holographic image.

The beverage importer is looking to use the Crystagram label to help prevent its products from being counterfeited or diverted into illegal channels and would also like to offer its customers a guarantee that the products are authentic. The label is designed to be attractive and provide both visual authentication for customers, and the electronic trail that RFID provides. The company is still estimating the total cost required for the implementation.

Holograms and optical devices are often used on labels of high-value items to prevent these forgeries. With the Crystagram, Toppan Printing is providing a label that combines a hologram with a tiny Hitachi RFID chip known as the µ-chip (pronounced mu-chip). The µ-chip, which transmits at 2.45 GHz and complies with ISO 18000-6C standard, is 0.15 millimeters in length and width, and 7.5 micrometers thick. Hitachi Chemical has integrated the µ-chip into a hologram. An aluminum layer on the hologram acts as the RFID antenna, giving the resulting RFID tag a read range of about 20 millimeters. Each chip carries a unique ID number and has a memory capacity of 128 bits, enough for the 38-digit ID number.